At a glance
What we collect
What you enter in our forms, and technical data such as your IP address and browser.
Why
To send you what you asked for, to reply to you, and to keep the site working.
Your rights
See, correct or delete your data, and withdraw your consent at any time, at no cost.
1Introduction
DatamarLab is Datamar’s research and innovation initiative. Datamar is the controller of the personal data collected on the DatamarLab website, under Brazil’s General Data Protection Law (Law No. 13,709/2018, “LGPD”).
This Privacy Policy (“Policy”) explains what personal data we collect when you visit the DatamarLab website, subscribe to the newsletter, reserve the Executive Report, answer the Collaborative Decision-Making (CDM) priorities form or contact us. It also explains how we use, store and protect that data, and how you can exercise your rights.
DatamarLab is a research initiative, separate from Datamar’s commercial products. Use of Datamar’s commercial products is governed by the Datamar Privacy Policy (opens in a new tab).
2What data we collect
We collect only the data you give us in the website’s forms and some technical browsing data.
| Where | Data collected |
|---|---|
| DatamarLab Newsletter | Name and email |
| Executive Report reservation | Name, company and business email |
| CDM priorities form | Name, company, business email, business segment and the priorities you choose |
| Contact and sponsorship | Name, company, email and the content of your message |
| Browsing the website | IP address, browser and device type, pages visited and cookie data |
We do not collect sensitive personal data, such as racial origin, health, religion or political opinion. Please do not include it in messages sent through the forms.
You are responsible for the accuracy and timeliness of the data you provide.
3How we use your data
Each use has a legal basis under Article 7 of the LGPD.
| Purpose | Legal basis (LGPD) |
|---|---|
| Sending the DatamarLab newsletter and updates you asked for | Consent (Art. 7, I) |
| Sending the reserved Executive Report | Steps taken at your request (Art. 7, V) |
| Analysing CDM form answers to guide future research and following up with you | Consent (Art. 7, I) |
| Answering contact messages and sponsorship proposals | Steps taken at your request (Art. 7, V) |
| Keeping the website secure and working, and measuring its audience | Legitimate interest (Art. 7, IX) |
| Keeping access logs required by Brazil’s Internet Civil Framework (Marco Civil da Internet) | Legal obligation (Art. 7, II) |
CDM form answers may be used in DatamarLab analyses and publications only in aggregated and anonymised form, without identifying you or your company.
We only send DatamarLab communications if you ticked that option. You can unsubscribe at any time through the link at the end of each email.
4Who we share your data with
We do not sell your personal data or share it with third parties for marketing purposes.
Your data may be accessed by:
- Datamar staff working on DatamarLab, who handle the data under a confidentiality commitment.
- Providers that run the website and our communications, such as hosting, email delivery and audience analytics tools. They receive only the data needed to provide the service and are bound by contracts with data protection clauses.
- DatamarLab’s academic research partners, only with aggregated and anonymised data, never with your contact details.
We may also share data when necessary to:
- Comply with a legal requirement or an order from a judicial, administrative or government authority.
- Complete corporate transactions, such as a merger, acquisition or incorporation.
- Protect Datamar’s rights in judicial, administrative or arbitration proceedings.
5Cookies
Cookies are small text files the website stores in your browser. We use two types:
- Essential: needed for the website to work, such as remembering your chosen language. They do not require consent.
- Analytics: measure visits and the most-viewed pages so we can improve the website. They are only enabled with your consent.
You can block or delete cookies in your browser settings. Some website features may not work properly if essential cookies are blocked. See the instructions for Google Chrome (opens in a new tab), Firefox (opens in a new tab), Safari (opens in a new tab) and Microsoft Edge (opens in a new tab).
6How long we keep your data and how we protect it
We keep your data only as long as each purpose requires:
- Newsletter and updates: until you unsubscribe or withdraw consent.
- Report, CDM, contact and sponsorship forms: as long as needed to handle your request and maintain the relationship, unless you ask for deletion.
- Website access logs: for 6 months, as required by the Marco Civil da Internet (Law No. 12,965/2014).
At the end of that period, the data is deleted or anonymised. We may keep it longer only in the cases listed in Article 16 of the LGPD, such as complying with a legal obligation or defending ourselves in judicial and administrative proceedings.
We protect your data with technical and administrative measures appropriate to the risk:
- Access restricted to authorised people, under a confidentiality commitment.
- Storage in a secure environment, with encrypted connections (HTTPS).
- Ongoing review of access controls.
No internet system is completely risk-free. If a security incident occurs that may cause significant risk or harm, we will notify the affected data subjects and Brazil’s National Data Protection Authority (ANPD), as the LGPD requires.
7International transfers
The DatamarLab website is hosted by Vercel, and some email and analytics providers have servers outside Brazil, mainly in the United States. Your data may therefore be transferred to other countries.
These transfers follow Chapter V of the LGPD and ANPD regulations, with contractual data protection clauses. Your data remains protected by the LGPD wherever it is processed.
8Your rights
Article 18 of the LGPD gives you the right, free of charge and at any time, to:
- Confirm whether we process your data and access it.
- Correct incomplete, inaccurate or outdated data.
- Request anonymisation, blocking or deletion of unnecessary or excessive data, or data processed unlawfully.
- Request portability of your data to another provider.
- Request deletion of data processed on the basis of your consent, except where the law provides otherwise.
- Know who we share your data with.
- Know that you may refuse consent and what the consequences are.
- Withdraw your consent, without affecting processing already carried out.
- File a complaint with the ANPD.
To exercise these rights, use the channels in section 9. We may ask for information to confirm your identity before handling your request, and will let you know if this is necessary.
9Contact
To exercise your rights or ask questions about this Policy, contact Datamar:
- suporte@datamar.com
- Phone
- +55 (11) 3588-3033
We will confirm receipt of your request and respond within the time limits set by the LGPD.
10Changes to this Policy
We may update this Policy to reflect changes to the DatamarLab website or to the law. The current version will always be published on this page, with the date of the last update. Significant changes will be communicated to newsletter subscribers by email.